Cookie Policy

Effective Date: January 2026 | Last Updated: February 2026

What are Cookies?

Cookies are small text files that websites place on your device when you visit them. They help websites remember your preferences, keep you logged in, and track how you use the site. Our cookies help us provide you with a better, more personalized experience on Aathiran Matrimony.

1. Introduction

Aathiran Matrimony uses cookies and similar tracking technologies to enhance your user experience, understand site usage, and provide personalized content. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

2. Types of Cookies We Use

Essential Cookies

Necessary

Required for basic site functionality

Examples:

  • •Session authentication
  • •Security tokens
  • •CSRF protection
  • •Load balancing

Duration: Browser session to 1 year

Performance Cookies

Analytics

Help us understand how users interact with our services

Examples:

  • •Page visit analytics
  • •Performance metrics
  • •Error tracking
  • •User flow analysis

Duration: 6 months to 2 years

Functional Cookies

Functional

Remember user preferences and settings

Examples:

  • •Saved preferences
  • •Language settings
  • •Privacy choices
  • •Theme preferences

Duration: 1 month to 1 year

Marketing Cookies

Marketing

Used for marketing and advertising purposes

Examples:

  • •Campaign tracking
  • •User behavior
  • •Conversion tracking
  • •Ad targeting

Duration: 6 months to 2 years

3. How We Use Cookies

Authentication

Keep you logged in and secure during your session

Personalization

Remember your preferences, language, and theme settings

Analytics

Understand how users interact with the site to improve features

Performance

Track performance metrics, errors, and optimize site speed

Security

Prevent fraud, maintain security, and protect against unauthorized access

Marketing

Deliver relevant advertising and track marketing campaign effectiveness

4. Third-Party Cookies

We partner with third-party services that may place cookies on your device:

Google Analytics

Analyzes user behavior and site performance

Payment Processors

Handle transaction data and payment verification

Social Media

Track conversions and enable sharing features

Advertising Networks

Deliver targeted ads based on user interests

5. Managing Your Cookie Preferences

Browser Settings

Most browsers allow you to control cookie settings. Visit your browser preferences to allow, reject, or delete cookies.

Cookie Consent

You can adjust cookie preferences through our cookie consent tool. Note that disabling essential cookies may affect site functionality.

Do Not Track

If your browser supports Do Not Track (DNT), we respect this preference. However, most website features work best with cookies enabled.

Account Settings

Manage communication preferences and advert settings in your SubhaMatrimony account settings.

6. Cookie Security

We implement security measures to protect cookie data from unauthorized access and misuse. Importantly:

  • •Cookies do not contain sensitive information like passwords or payment details
  • •Session cookies are encrypted and expire when you close your browser
  • •We regularly audit cookie usage for security compliance

7. Policy Changes

We may update this Cookie Policy periodically. We will notify you of significant changes through email or on our website. Continued use of Aathiran Matrimony constitutes acceptance of updates.

Questions About Our Cookie Policy?

Contact our privacy team for more information about cookies and how we use them.

Contact Us